With summer officially upon us, the time for company outings, picnics, BBQs and get-togethers are in full-swing. Though you might think you don't have the budget or even the staff to host such an event, don't forget that these occasions don't just serve as Fun in the Sun, but they also serve as a great way to generate awareness, leads and even sales!
With budgets on everyone's mind, there are ways your small business can host or participate in an event for you, your customers, and your employees! Join a community fair or outing - often times sponsorships are available at many levels and advertising is offered in return. You could sponsor T-shirts or Bags for the event, or even just volunteer to work a particular booth or food stand. At the very least, you'll be representing your company and brand name (and you can always leave your business card pen behind)! Participating in local charities is also a very worthwhile (not to mention often tax-deductible) way to help out in your local community! Join a beach clean-up, park upkeep or even a day of building houses or cleaning up a community center.
Whatever you choose to do, remember - the dollars spent don't have to be large, you just need to know how to use them! Getting your name and face seen about town is a very effective way to spread the news about you and your business!
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