Customers for Life

Identifying and reaching out to customers is a challenge that businesses face on a regular basis. But what about retaining customers -- for life? Benjamin Franklin Plumbing, in Missouri, uses a "front of the line" program for their regular customers - meaning that in the dead of winter, if your pipes freeze, you won't have to wonder how long it will take for the plumber to come out.

In a recent article on MSN's Business on Main page, Keeping Customers for Life, companies like Benjamin Franklin Plumbing are used as a model for how to grow and retain your long-term customer base.

Here are some key steps used by companies such as Southwest Airlines, ED Foods and Crucial Technology:

- Deliver what you say you're going to do

- Expect the best

- From there, go beyond the usual

- Watch your customer, not your bottom line

- Nurture lifelong employees

- Make customers want to stick around

- Be picky about your lifelong customers

Customers truly are the heart of any business - we simply wouldn't exist without them, so remember: treat them well and your company will be treated well in return!

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