Cross-Promotion for Small Businesses

Small business owners are often faced with the challenge of how to most effectively market their business with restricted budgets and resources. An article on bestsyndication.com titled 5 Ways Small Business Can Cross Promote, outlines the top 5 steps for making the most of your marketing dollar through collaboration.

1. Find complimentary business
2. Make an offer
3. Combine Mail-outs
4. Create a combination display
5. Link your site

This is an interesting approach to collaborative marketing. Often times, complimentary businesses or strategic partners pair up at tradeshows and conferences or in advertising campaigns. Perhaps a little ‘out of the box’ thinking can help uncover other uses for this team marketing methodology.

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