2 weeks ago I posted about the importance of surveying your customers. This allows for you to learn more about what is important to your customers, how customers feel about your products/services, and/or what customers thought about their shopping experience. You can use this information to improve your products/services and shopping experience. You can also use the information you find out about your customers to better target them – providing them what they are most interested in so that they are more likely to convert. Below are some sample customer survey questions you can use to learn more about your customers.
Rating Questions (Typically from Poor to Excellent or N/A)
Overall Shopping Experience
Selection of Products
Ease of Finding What You are Looking for
Information Presented to Help Make Shopping Decision
Would you shop with us again?
Would you recommend us to a friend?
Did you receive your order in a timely manner?
Was your order fulfilled correctly?
What else would you like to share with us?
How can we improve your shopping experience?
This is just a sampling of the types of questions you can ask, there are many more and you can always customize the questions to your business. Remember, this information is useful – analyze it and consider what your customers say. Customers keep your business alive – listen to them. :)