Sample Tag Lines

Sometimes it is difficult to come up with a unique slogan to suit your company. Fortunately, some local business can get away with using slogans that are unique to their city, but not their industry. These tag lines help inform customers why they should go with your company and help them remember you. Here are a few of these types of tag lines.

Lawn Care:
• We work hard on your yard so you don’t have to!
• The grass is always greener…on your side!
• Your lawn is my business.

Real Estate:
• Sell or Buy – we can help you do both!
• Helping first-time buyers find a HOME.
• Why rent when you can own?

Plumbers:
• Need a plumber right now? We won’t make you wait.
• Plumbing Emergency? Call us 24/7
• Stop running and call us.

Construction:
• Quality work at a fair price.
• On Time…On Budget…Our Promise!

Optometrist:
• We see things clearly.
• Visualize the savings.

Hairstylists:
• A cut above.
• Always on the cutting edge.

Brake Shops:
• It’s time to take a “brake.”
• Give your car a “brake.”

Tailors:
• If you’re falling apart at the seams, we’re here to take you in.
• We can help you out in a stitch.

Insurance Brokers:
• We’ve got you covered.
• Coverage you can count on.

Dog Groomers:
• See us before things get hairy.
• We’re for the dogs.

All Industries:
• Serving the community for over 25 years.
• Quality service at the best price.
• Now taking appointments online
• We won’t make you wait.

Whatever you decide on for a tag line, remember to include it in all of your promotional materials to help it stick in the minds of your customers.

What are some successful tag lines you have used to promote your company?

Stay Consistent!

We have, and will, say it over and over. Staying consistent is one of the most important things a business can do to maintain customer loyalty and branding. Remember the “New Coke” disaster? Consider the following:

• If It Ain’t Broke... You will likely get tired of the same message, but your customer relies on hearing it. They want to be assured over and over. And, let’s face it -they aren’t hearing the message nearly as often as you are.

• Be Flexible. Don’t try to resist change. Willingness to change is important, but do it slowly to maintain consistency. If you want to update the logo you’ve used for 15 years, hire a graphic designer to modernize it–don’t throw it out.

• Think Integrity. Being steady shows you’re reliable.

Did you know Coke’s market share skyrocketed after they brought back their classic formula 3 months after replacing it with “New Coke?”

If things aren’t working it may be time to revamp your message, but this should be a last resort. Don’t under estimate the negative reactions that may come with a change in your company image.

Bottom line: Be Coca-Cola Classic, not New Coke.

When (if ever) do you think it’s time to change your brand image?

Image courtesy of spinch

Contour Mania Design Contest is here!

For those of you who ever wanted to test out your design skills, here's your opportunity. Now through November 1, you can submit your own design for our Contour pen. For the contest details click here.

For design tips, check out my posting Graphic Design – Tips on the Tools.

Spend $1 and make $57

Want to kick start your Fall marketing campaigns? Try a simple, email campaign to your customers and you can take advantage of the 57:1 return on investment email marketing provides (Direct Marketing Association, 2005).

An email campaign doesn't have to be fancy to be successful. Start by emailing each of your customers with a special offer. A weekend sale can help drive traffic into your store. Offer a special off-peak rate for customers who book your services during your less busy time. Whatever the promotion, the most important thing is don't wait for the perfect time to send the email. Launch your campaign today and you can start taking advantage this great ROI.

Quick Tips for a Successful Email Campaign

• Text - Choose a web standard font like Times New Roman, Arial, or Verdana to ensure everyone can read your email.


• Images - Email Service Providers like hotmail and gmail are blocking users from seeing images in the email (part of an effort to control SPAM). Make sure your customers don't miss the gist of your message by putting your main offer in the text of the email.


• Size - Sending too large of an email can keep your email from ever getting to your customer. Make sure the total size of your email is under 500 kb.

Photo courtesy of LuMaxArt